Contact information

Subscriber Data Policy

Effective Date: [Insert Date]
Company Name: Ruki the Label

At Ruki the Label, your privacy and trust matter to us. This policy outlines how we collect, store, and share your subscriber information—from phone numbers to browsing behavior on our website.

1. What We Collect

When you subscribe to our mailing list, make a purchase, or interact with our site, we may collect:

Contact Information: Name, phone number, email address, shipping and billing details
Shopping Behavior: Product views, items added to cart or wishlist, purchase history
Device Data: IP address, device type, browser, and time spent on site
Preferences: Sizes, styles you browse, and content you engage with

2. How We Use Your Data

Your information helps us provide a seamless and personalized shopping experience. We may use your data to:

Process orders and send shipping updates
Recommend products and send exclusive offers or restock alerts
Understand customer preferences and improve our collections
Prevent fraud and comply with legal obligations

We do not sell your personal information.

3. Who We Share Your Data With

We may share your data only with trusted third parties who help us run Ruki the Label smoothly, such as:

Email & SMS Marketing Tools: To send newsletters and promos (only with your consent)
Payment & Fulfillment Partners: To complete your orders securely and on time
Analytics Services: To understand how customers are using our site and how we can improve
Legal Authorities: If required by law or to protect our business and customers

All partners must meet our strict privacy and data protection standards.

4. How We Protect Your Information

Your data is stored securely using encryption and protected servers. We limit access to your personal information to trained, authorized personnel only.

Shopify hosts our site and maintains PCI-compliant standards for e-commerce security
All marketing platforms we use (e.g., Klaviyo, Meta, Google) follow strict privacy guidelines

5. Your Choices & Rights

You are always in control of your data:

Unsubscribe anytime from marketing emails or texts
Request access, correction, or deletion of your data by emailing us at [your support email]
Opt out of tracking via your browser settings or with provided cookie preferences